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SEO Stats You Can't Ignore

We’ve compiled a list of the most relevant SEO statistics for growing businesses. Keep reading to get the inside scoop on what works and what doesn’t in the ever-changing game of search engine optimization.
  • 70.87% of keywords with more than 10,000 monthly searches consist of only one or two words.
  • 66.31% of pages have no backlinks.
  • 48% of consumers are using voice for general web searches.
  • 73% of in-house marketers and 76% of US agencies said SEO provides an excellent or good return on investment.
  • 13.53% of keywords with ten searches per month or fewer consist of only one or two words.
  • 39% of purchasers are influenced by a relevant search.
SEO is a very competitive industry, and the work quality of a professional SEO Expert is essential.

External Links Still Matter
Ask people you know and people you work with to link to your site. Remember that relevance matters; links from sites that are in the same general industry or niche as your site will have more value than links from random, unrelated sites. When you link to or endorse other websites, people view that as a connection you have with the other site, and it builds more trust when folks know you trust one another enough to have that transparent, online relationship. Backlinks can be defined as any incoming link from an external website that points towards a page on your site. They are an important part of search engine optimization because they help Google understand which pages are most relevant for certain queries. Quality backlinks are built up gradually. So, don't be tricked into using deceptive means to gain more and more backlinks. Such backlinks may get you the traffic you need, but, eventually, you will realize your low your pages are indexed and ranked in search engines. The range of services of a Professional SEO Service includes both off-page and on-page SEO optimization.

Don’t Neglect Your Local SEO
Local search engine optimization services are highly beneficial for all kinds of businesses if you want to establish a digital footprint with massive outreach. There is a general idea floating around that local link building might not be beneficial, might not be natural, or (in some cases) might seem impossible. Local search helps to weed out users who are not likely to get in touch with you. That is because, from the search engine's perspective, the goal of local search is to provide the users relevant local results based on intent and proximity. That is why someone who lives 50 miles away may not see your company pop up, but someone who is just five miles away might. Local search and mobile search go hand in hand (61% of all Google searches are performed on mobile). An experienced SEO Specialistwill help you to improve your ranking on the search engine while also not exceeding your budget.

Effective International SEO Marketing
If you're selling products or services online internationally, you're going to need a localized website to engage with your customers in their own language. But your go-to-market strategy doesn't stop at website localization – you'll also need to implement an international SEO strategy to rank well on search engines in local markets in order to drive traffic to your site and increase sales. If you're headed into Global Search Engine Optimization is to make sure you're properly using the hreflang= tag. Language plays a big part in the Global Web Optimization strategy, it is also important to recognize the impact it has on the purchase funnel. Individuals and businesses in this new market will likely have different issues and needs than your current one, so make sure you address these in your copy to make the content on your site as engaging, relevant and compelling as possible to the market you're trying to attract. Make sure that yourSEO Consultant in London knows what search engine recommendations are.

While rankings are important, there are no insights regarding how visibility in search engines actually impact your business. Plus, visibility is not a metric you can use to compare the performance of the SEO channel to other digital marketing channels. Once you start measuring the non-branded organic traffic, you can compare SEO against paid search advertising, social media, etc. Don't shoehorn Search Engine Optimization into something that, in the end, won't meet business needs as well as something else.

You can find further details relating to SEO Consultancies in this Moz article.

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